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HP Indigo & Shutterfly Expand Partnership 

The 35-press deal builds on an over 25-year collaboration & reflects continued investment in high-volume, industrial-scale digital production.

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By: Rachel Klemovitch

Assistant Editor

HP Indigo announced a multi-year agreement with Shutterfly, which includes the installation of 35 HP Indigo 120K digital presses.

The deal, which was unveiled at HP Imagine 2026, builds on over 25 years of collaboration between the two companies. It also reflects continued investment in high-volume, industrial-scale digital production. 

The first phase of installations is scheduled for 2026.

Per the agreement, Shutterfly will upgrade its existing fleet of HP Indigo B2 presses to the HP Indigo 120K platform. The press features advanced automation, predictive diagnostics, and quality management tools aimed at maximizing uptime and consistency in 24/7 operations.

In addition to press installations, the agreement includes software, services, and consumables, enabling Shutterfly to further integrate HP’s PrintOS platform and workflow automation tools into its production environment.

“This agreement reflects the depth of our long-standing relationship with Shutterfly,” said Oran Sokol, head of global sales at HP Industrial Print. “It represents one of the most significant fleet-wide investments in digital production and highlights how we continue to advance the industry together.”

“This decision is about positioning Shutterfly for the next phase of growth,” said Dwayne Black, chief operations officer at Shutterfly. “Upgrading our entire fleet will drive meaningful efficiencies and reflect our confidence in the technology and long-term opportunities ahead.”

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